
Key Findings
• 38% Singaporeans went on snow holidays in the past 5 years
• Snow holiday goers in Singapore are young (52% between 25 and 34 years old), affluent (42% earn more than 20k SGD/household/month) and most of them already have kids
• Singaporeans are snow seekers of the world and travel within the region as well as outside the region
• Singaporeans skiers and snow boarders are proficient in skiing (55% of them are advanced or intermediate)
• Interest goes beyond winter as 37% express interest for summer mountain holidays
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